Brand Ambassador

1 Articles
supermodel Adriana Lima

FIFA Faces Questions for Supermodel Role before Women’s World…

FIFA’s choice of Brazilian supermodel Adriana Lima as its first global fan ambassador five months before the Women’s World Cup was described Tuesday as “tone deaf” by the former leader of the soccer body’s task force for women’s soccer. Lima’s appointment to “develop, promote and participate in several global initiatives” was announced by FIFA on Monday hours before the former Victoria’s Secret runway model helped present the fan prize in Paris at its annual award ceremony. “Seriously, FIFA, is this the fan engagement