In preparation for hosting the 2024 Olympics, Paris, recent statistics from YouGov show intriguing trends in UAE residents' involvement with the event. It is anticipated that close to half (49%) of viewers planning to watch the games will opt for online streaming services to stay updated with live coverage. This indicates the increasing trend towards digital consumption, with viewers valuing convenience and flexibility in content access. In addition, 48% of people living in the UAE intend to keep themselves informed via social media