Inspired by the colours of India and the intense passion that fans have for the game, the brand identity is bright and full of energy, and embodies, the excitement that comes with the return of the ICC T20 World Cup, the unique fun and festive atmosphere of India, including the festival of lights - Diwali; as well as the fast and fierce pace of world’s best T20 cricket. Warm and vibrant, it aims to attract all fans, especially families and the young-at-heart -